Nurture 01 · Round 2The scroll, five ways
Same page, five ways of displaying it. The copy is down to roughly a third of the last round, there is a photograph in every section, and two sections now exist purely to show the room full and the people who already own one.
All five are the scroll. Same content in each, so the only thing to judge is the display.
Every other section is a full screen photograph you scroll into, with one line of Acier over it. The most visual of the five and the least reading.
Open scroll 1 2Photo on one side, words on the other, flipping sides as you go down. Easy to scan, and every idea arrives next to a face or a floor.
Open scroll 2 3Tight centred text blocks separated by tall full width photo bands that carry the headline. Closest to page one's rhythm.
Open scroll 3 4Magazine style. Two photo collages do the heavy lifting, one for the difference and one for the room, with captions instead of paragraphs.
Open scroll 4 5The photograph pins beside you while three short blocks scroll past it. Least scrolling for the same information.
Open scroll 5Round 1, for contrast: longform · split study